Second Draft of Digipak

 

 



This is the second draft of my digipak. With only key elements taken from my previous design, I think the new layout really conveys the indie audience my product is aimed at. The softer tonal range works better with my clock image compared to the harsh dark colours of my previous design. Also taking influence from existing indie album designs and including the geometric shapes not only orders the imagery but works with the representation of a circular narrative the same as my music video. The track list works well curving around the inner edge, its track numbers appearing to represent the time on a clock, carrying the clock theme throughout the product. Changing the inner panel to have a burnt circle rather than clean cut represents the deterioration of the relationship as you open the digipak, revealing another burnt circle in the disk space. Including an editorial within the inside panel and between the lyrics makes my product more conscious of the bigger fans and show the band appreciate them. I think my new layout specifically speaks to my target audience through its recognisable layout, fonts and overall design that works well with my other products as a promotional package.